The Vision – Where we have come from and where we are going
The business was formed by Mark Munns (now CEO) in 2009. He recognised that there was a requirement within the industry (LGSF) and space for another player. Initially the company operated by buying and selling the basic materials that were manufactured by a fabricator in the North of the UK – essentially operating as a value added merchant that provided the materials with design, delivery and technical support. This proved to be very successful to the point that in 2013 Mark made the decision that it was time to move away from buying and selling section and become a manufacturing based business. To do this Mark teamed with Phil Dufty (Ops Director) to procure install, commission and subsequently manufacture and supply cold rolled sections (LGSF). At this point Frameclad raised itself up from a merchant to a manufacturer – a real step up in terms of operations.
The transformation of Frameclad from a merchant to a manufacturer was very successful and the growth of the business truly began – a dedicated sales team was assembled to drive production through the facility (based in Dudley). It quickly became apparent that the current capacity and simplicity of offer was being overtaken by demand. The requirements from the market and the success of the newly formed sales team meant that a second roll forming machine – more capable of making framing components was invested in. The machinery (a Howick machine – custom made in New Zealand) arrived and provided capacity / speed and a level of complexity and sophistication of product that placed Frameclad at a distinct advantage.
Very quickly Frameclad recognised and seized the opportunity to commence the manufacture of pre-made framing packs that can either be supplied loose or assembled at the now extended facilities on the site in Dudley.
The nature of panel production is such that it is far better served by a production line type set up, and as a consequence of this plus ever increasing sales volumes and requirements, Frameclad have now invested in further manufacturing space (24000 sq ft), where the framing and the roll forming from the Howick machines will be consolidated.
As a forward looking company Frameclad have now set in place a process to develop the manufacturing elements of their business further with the addition of specialist framing machinery and the order of further machinery from Howick – to be clear the cost of a new roll forming machine is significant so is not a decision that the company would take lightly.
Recent investments in additional space / capacity and by continually investing in a very select and targeted workforce both internally and out in the sales world mean that the potential for growth of the business is excellent.